Adidas Flagship Store Queen West
The Adidas Originals store on 389 Queen Street West is Toronto’s Adidas flagship store for the brand. Adidas has selected CORE to work exclusively on all of the renovations and newly-built Adidas stores in Canada.
Its new neighborhood retail design is aimed at its street-wear consumers. Adidas plans on renovating select flagship locations. The designs will feature site-specific elements based on each store’s surroundings, connected by an overarching global design. Toronto’s Adidas Originals store is the first to implement localization, with renovations for Vancouver and Montreal complete.
For Toronto’s flagship location, Adidas worked with Gyimah Gariba, a Toronto-based illustrator. His bespoke art installations are featured throughout the store. According to Michael Smyth, Adidas Canada’s director of stores, the neighborhood concept store is meant to build the community. The site-specific location is designed to engage with people who love their brand by creating a space that is more than just the brand. The interior of the 5,000 square foot location is enhanced by concrete and tile. While the exterior façade enhances the character of the street with the use of brick, stone, and slate. CORE worked with a heritage reviewer to ensure the design respects the adjacent heritage surrounding buildings. The design both maintains and enhances the street edge continuity while also respecting the scale of adjacent contributing buildings. The store also features an upstairs space, designed for product exclusives and other events targeted at the brand’s community.
The Adidas stores follows the global agency’s guidelines as well as the city’s influence of style and culture. CORE presents unique designs, authentic to each location. CORE works exclusively on all of the renovations and newly-built Adidas stores in Canada, ranging from approximately 3,000 to 11,000 square feet.