Lacoste Sherway Gardens
A new Lacoste upscale retail store opened its doors this month in the recently renovated Sherway Gardens Mall. As the AOR, we worked with the local brand designer to create a unique retail space that combines clean lines with industrial-type accents for Lacoste’s retail rollout.
Appropriate Space Planning
The use of metal fixtures and faux “concrete” panels contrasts well against a neutral background. CORE’s ability to bring the concept to life can be attributed to appropriate space planning, accuracy in detailing, and a “hands-on” approach to on-site coordination.
Uniquely shaped space
The major challenges on this project included a uniquely shaped space with an expansive storefront in addition to soaring ceiling heights. In contrast to Lacoste’s desire to maintain a simplistic storefront reflecting their current brand, the landlord encouraged the retailer to take advantage of the available height to create a dynamic storefront that integrated well with the other upscale brands in the mall.
CORE worked with Lacoste to resolve the issue by creating a subtle but unique façade that incorporated their icon, the crocodile. With the use of contrasting high gloss paint on a laser cut decal, the storefront was transformed into a unique rendition of its typical brand.
Appeals to Lacoste customers worldwide
All of these factors combined to make this store an exciting retail space that appeals to Lacoste customers worldwide. CORE’s communication on the project assisted in rapidly solving issues between all parties involved and proved to be an asset to the client.