The User Experience
The success of these environments must always begin with the user experience.
Esports Venue (conceptual)
As the process evolves we implement the highest and best use analysis models; we consider the utilization, seasonal versus year-round requirements; project goals and limitations, typical interactions that will be encountered, and benchmarks for success.
Cineplex Rec Room Roundhouse, Toronto
We explored income generation opportunities; evaluate long-term growth for the venue, and demographic patterns to anticipate potential future requirements.
Concord Adex Superclub, Toronto
The information gathered through this process shapes the “design thinking” and achieves solutions for our clients.